One of our newer customers asked Robin Nobles of The Academy of Web Specialists about our software, here is her reply...

Carl,

Of course I remember you! I'm delighted to hear from you! It's been a while.

When the Academy decided to purchase cloaking software, there was no question in our minds which one to purchase--IP Delivery was it. Why? Because John Heard is behind that software, and the man knows what he's doing. It's as simple as that.

Yes, the software may be a bit more expensive than some of the others on the market. But it's well worth the money. The true value (the real "gold") is in the updates to the program. John stays on top of that better than anyone in the industry. If the engines react differently in any manner, John knows, almost before they do!

With cloaking, as you know, if you don't keep up with when the engines change their spiders' IP addresses, the software is useless. With IP Delivery, you can sit back and let John do the work. :) He'll be the first to let you know, and he takes the headache out of it for his clients.

Plus, he's so darn good at answering questions and making sure that everything is set up and operating as it should be. To me, that customer support is crucial. The latest version is fantastic and very easy to use.

If you want "state of the art," then you want IP Delivery -- and you want to work with John. None of the others can compare.

Yes, all of your listed advantages are correct. I honestly can't think of any disadvantages.

The bottom line is, in this business, we often work with pages that are impossible to obtain top rankings for. They may be dynamically generated, or they may be in frames or riddled with JavaScript. Or, you may even work with a client who tells you to optimize their website, but you can't change a single thing on the site! Yeah, it happens. They've spent literally thousands of dollars on having their site created, yet it can't get found in any of the search engines because of the strategies employed that are detrimental to search engine rankings.

Your choice? Cloaking.

Sure, you could manually set up doorway pages, but you'd still be using certain techniques that could present problems in the rankings. In high competitive areas, you want every advantage you can get. With cloaking, you create engine-specific pages that the engines love -- simple, text pages with no frames, tables, java, dynamic HTML, or anything else. Those pages wouldn't be very impressive to visitors, but the engines will love them.

Plus, if you've never created cloaked pages, you don't know what you're missing! You're not worried about visitors seeing them--so "design" isn't an issue, which is wonderful for a non-designer like me! It's so much easier to work with cloaked pages, and so much quicker.

Anyway, if you have any other questions, let me know. And, be sure to keep me informed about your business! I'm delighted to hear that you're in business for yourself now. It's exciting (but yes, gray hair does multiple faster). ;)

Robin

Robin Nobles, Director of Training
The Academy of Web Specialists
Offering certified online courses and consulting services in search engine positioning strategies, search engine ranking tactics, and more--all from experienced specialists dedicated to helping you achieve success on the Web. Order her latest book from http://www.amazon.com: Maximize Web Site Traffic, Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement, to be released in August 2000.

Does Beyond Engineering's Food Script work, and is it worth the money?

Let me tell you a story. We have been using Food Script since last summer. In that time, we've seen our sites bubble up through the rankings to become firmly entrenched at the top of the heap for their categories.

In February, we had a massive drive failure on one of our Sun servers. Our ISP wasn't rotating tapes like they were supposed to and we lost the entire contents of the drive, including all our spider food. We were able to restore our content within a few days, but we didn't have the Food Script and its associated pages in place for a full 5 weeks.

In that short five week window the Food Script-enhanced domains fell precipitously from their lofty perches at the top of the rankings; and in some cases fell out of the top 200 listings!

So, to answer my initial questions: YES! It's worth the money. YES! It works (wonders.)

How important is Beyond Engineering's product to us? Let's put it this way: We now have our Food Scripts and spider food pages on mirrored, hot-swappable drives which means we're willing to pay thousands of dollars annually - just to protect them.

-- Regards, Brian
(company name withheld by request)